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| The new Ford Fiesta |
The meeting was held in The Woodstock Exchange in Woodstock, Cape Town. This meeting was basically giving an overview of what the whole competition is all about. It was a lovely location where we all met. We had a breakfast buffet, which had tasty croissants and delicious health breakfast that consisted of muesli and yogurt topped with berries. Everyone that attended the meeting were very kind and introduced themselves to all the new people. There were more young adults at the meeting and all had cellphones with Instagram on it.
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| At the breakfast. We were served with delicious croissants and health breakfast. |
The competition that is being held is called "Fiestagram". It is a competition that is a pre-launch for the new Ford Fiesta that is about to be launched. In the competition, there are 8 contestants that are chosen to compete against each other, one contestant that will be chosen will drive away in the new Ford Fiesta. I was told that the "Instawalk" after the meeting was phase 3 of the competition.
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| The contestants talking at the breakfast |
The contestants had 24 hours to travel around in the new Ford Fiesta in order to get the "feel" of being in the car 24 hours (In the morning time, afternoon and night time, hence 24 hours). There were also 24 themes that had to do with the car that the contestants had to take pictures of. These pictures that were taken were uploaded on Instagram and Twitter and there was hashtags the contestants used on Twitter. An example would be "#Eco" which would show that the new Ford Fiesta is Eco-friendly, it has more power than a 1600 would and it has got great fuel consumption as well.
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| Everyone talking to each other, taking pictures for Instagram etc. |
After everyone gathered for the meeting and ate breakfast, they then went on a "Instawalk" in the new Ford Fiesta and traveled around Cape Town.
The official launch and the winner of the new Ford Fiesta will be held on 20 February at The Woodstock Exchange. Before the official launch, the judges will first decide the winner with he best picture and then the brand manager, Tracey, will then reveal on this day the winner for the new Ford Fiesta.
At the meeting, I had the privilege to interview two members who are involved with the "Fiestagram" competition.
My first interview was with Ensly Dooms who deals with the social media for Ford.
Here are the questions and answers:
Question: What is the sequence for the Fiestagram competition?
Answer: For everyone into the new Ford Fiesta and travel to Camps Bay, Clifton, Muizenburg and Long street.
Q: Why do the contestants have 24 hours with the new Ford Fiesta?
A: There are different challenges for 24 hours. There are 24 themes and therefore, there must be 24 pictures for the competition and it is also to get the 24 hour lifestyle of the new Ford Fiesta.
Q: What will appeal to you the most about the pictures that are being taken by the contestants?
A: It must be visually appealing. What will the best capture of these 24 themes be and what is the best picture captured of the new Ford Fiesta.
Q: What date is the exhibition where you announce the winners?
A: 20 February 2013 at the Woodstock Exchange. All the pictures are taken as from 2 weeks before the exhibition. Judges decide who the winners are. The brand manager, Tracey Delate, will reveal who the winner is.
Q: Who is your target market for the new Ford Fiesta?
A: The youth. Somebody who is fun and who like super fast cars.
My second interview was with the brand manager, Tracey Delate:
Q: What will appeal to you the most about the pictures that are being taken by the contestants?
A: Must be visually appealing. The judges judge on numerous catagories. An example will be "#Kinectic" which will be the design of the car.
Q: Who is your target market for the new Ford Fiesta?
A: 25 years old and above. Somebody who is ambitious and driven.
Q: When did the Fiestagram start?
A: It started on the Ford South Africa Facebook page in October 2012.
Q: Where can you view all the pictures the contestants took for the 24 themes?
A: There will be a full gallery of the images of the Fiestagram at the launch on 20 February 2013.
You can find out more about the Fiestagram on Ford's Facebook and Twitter page:
Facebook: http://www.facebook.com/FordSouthAfrica?fref=ts
Twitter: https://twitter.com/FordSouthAfrica (@FordSouthAfrica)
The hashtag to find all the pictures that were taken of the new Ford Fiesta is: #fiestagram24
Ford was one of the first brands to use Instagram in South Africa.
Thank you to everyone who read this blog,
It is much appreciated,
Thank you!
The official launch and the winner of the new Ford Fiesta will be held on 20 February at The Woodstock Exchange. Before the official launch, the judges will first decide the winner with he best picture and then the brand manager, Tracey, will then reveal on this day the winner for the new Ford Fiesta.
My first interview was with Ensly Dooms who deals with the social media for Ford.
Here are the questions and answers:
Question: What is the sequence for the Fiestagram competition?
Answer: For everyone into the new Ford Fiesta and travel to Camps Bay, Clifton, Muizenburg and Long street.
Q: Why do the contestants have 24 hours with the new Ford Fiesta?
A: There are different challenges for 24 hours. There are 24 themes and therefore, there must be 24 pictures for the competition and it is also to get the 24 hour lifestyle of the new Ford Fiesta.
Q: What will appeal to you the most about the pictures that are being taken by the contestants?
A: It must be visually appealing. What will the best capture of these 24 themes be and what is the best picture captured of the new Ford Fiesta.
Q: What date is the exhibition where you announce the winners?
A: 20 February 2013 at the Woodstock Exchange. All the pictures are taken as from 2 weeks before the exhibition. Judges decide who the winners are. The brand manager, Tracey Delate, will reveal who the winner is.
Q: Who is your target market for the new Ford Fiesta?
A: The youth. Somebody who is fun and who like super fast cars.
My second interview was with the brand manager, Tracey Delate:
Q: What will appeal to you the most about the pictures that are being taken by the contestants?
A: Must be visually appealing. The judges judge on numerous catagories. An example will be "#Kinectic" which will be the design of the car.
Q: Who is your target market for the new Ford Fiesta?
A: 25 years old and above. Somebody who is ambitious and driven.
Q: When did the Fiestagram start?
A: It started on the Ford South Africa Facebook page in October 2012.
Q: Where can you view all the pictures the contestants took for the 24 themes?
A: There will be a full gallery of the images of the Fiestagram at the launch on 20 February 2013.
You can find out more about the Fiestagram on Ford's Facebook and Twitter page:
Facebook: http://www.facebook.com/FordSouthAfrica?fref=ts
Twitter: https://twitter.com/FordSouthAfrica (@FordSouthAfrica)
The hashtag to find all the pictures that were taken of the new Ford Fiesta is: #fiestagram24
Ford was one of the first brands to use Instagram in South Africa.
Thank you to everyone who read this blog,
It is much appreciated,
Thank you!
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