Thursday 28 February 2013

Fiestagram Exhibition


I received an email a week before to RSVP my spot to join the Fiestagram launch for the new Ford Fiesta. There were a lot of smartly dressed, young adults who attended this exhibition.

On the night of the exhibition, I went with my Uncle. The venue was at the Woodstock Exchange, the same location as the meeting with all the 8 contestants, only this time there was more to this exhibition. There were also coffee and beverage stands as well as a food stand where we received a lovely dinner later on in the night.
At the Fiestagram Exhibition.
When I arrived with my Uncle, we walked around and got something to drink in the meantime and then we sat down at a table. As a lot more people were arriving, I saw Tamara Dey who was one of the three judges for the Fiestagram competition and is also lead singer of the very successful band Flash Republic. I was lucky enough to have a photo taken with her and I also got to speak to her. Tamara is a really kind lady, she is super nice and really has an incredible voice. Unfortunately on this night, Tamara couldn't really speak to anyone as she had an operation on her throat. (I hope her throat feels better very soon as she has such a great voice!).

Tamara Dey and I.
As the night went on, everyone received 3 tiny pastry foods, which tasted really good. After that, a man welcomed everyone to the Fiestagram exhibition. He firstly told us about the 3 phrases the contestants had to go through:
1st phase: To enter the Fiestagram and then Ford's judges chose the 8 contestants. Each image was focused on a different feature of the vehicle.
2nd phase: The contestants all had a chance to make eCards of the images they took of the new Ford Fiesta.
3rd phase: This is when I saw and met the 8 contestants that came to the meeting and after that, they all went on the "Instawalk".This is when the 8 contestants spent 24 hours driving in the new Ford Fiesta and used 24 themed hashtags on Twitter for this phase.

After this speech about the 3 phases, another name by the name if Gavin who is the Ford marketing manager, came up and spoke about the 8 contestants and showed the videos the contestants uploaded for the Fiestagram competition. For each contestant, there was a hashtag with their entry that appeared on the TV screen. Here was the list of all the winners with the hashtags:
Leigh - #Style
Jono - #Sound
Vicky - #Handsfree
Arthur - Sanctuary
Lee-Ann - #Strating
TN Tobeko - #clean
Reginald Alain - eCard winner.

To keep the anticipation going of who the official winner was for the new Ford Fiesta, we all firstly looked at the photo gallery of all the Instagram photos the 8 contestants took in phase 3.
Some pictures from the photo gallery.
Taken from the middle of the photo gallery room.
Taken from the middle of the photo gallery room.
After checking out the photo gallery, we all received plates to dish up our food. You received 3 types of salad and you also had a choice to choose between 3 meaty meals to go with your salads. Your choices were: Lasagna, a burger or a vegetarian lasagna - which was quite healthy. The Ford company really know how to look after the people at their events.
The food that was served and a cup of coffee that tasted delicious!
There was also a lot of laughter and the people who announced the 8 contestants were really hysterical, they made everyone laugh. After all the laughs and anticipation, the winner of the brand new Ford Fiesta was announced...and the winner was Reginald Alain! Everyone congratulated him, all smiles and claps, he couldn't believe himself that he won.
Reginald, the winner, in the middle of the 3 people.
Reginald with his winning picture.
Here are some details about the new Ford Fiesta: It has beautiful lines; It has a sensational look; The lights look similar to alien eyes, which I found very intriguing; The car also looked alive and ready to go!

The brand new Ford Fiesta.
Overall it was a lovely evening, I had  a great time and so did my Uncle. The atmosphere everyone had was positive and alive, as well as some hysterical moments. We were all very happy for Reginald Alain, who is now officially a proud owner of the new Ford Fiesta, he was very happy when he won this incredible car. I am sure everyone else had a great time to! More importantly, I thank you Ford for this great opportunity and Ford really knew how to look after their guests...thank you Ford!
To find out more about the new Ford Fiesta, you can check out their Facebook and Twitter pages:

Facebook: http://www.facebook.com/FordSouthAfrica?fref=ts
Twitter: https://twitter.com/FordSouthAfrica (@FordSouthAfrica)


Thanks to everyone who read my blog,
I really appreciate it!
Until next time!

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