Fiestagram Exhibition

I received an email a week before to RSVP my spot to join the Fiestagram launch for the new Ford Fiesta. There were a lot of smartly dressed, young adults who attended this exhibition.

On the night of the exhibition, I went with my Uncle. The venue was at the Woodstock Exchange, the same location as the meeting with all the 8 contestants, only this time there was more to this exhibition. There were also coffee and beverage stands as well as a food stand where we received a lovely dinner later on in the night.

At the Fiestagram Exhibition.

When I arrived with my Uncle, we walked around and got something to drink in the meantime and then we sat down at a table. As a lot more people were arriving, I saw Tamara Dey who was one of the three judges for the Fiestagram competition and is also lead singer of the very successful band Flash Republic. I was lucky enough to have a photo taken with her and I also got to speak to her. Tamara is a really kind lady, she is super nice and really has an incredible voice. Unfortunately on this night, Tamara couldn't really speak to anyone as she had an operation on her throat. (I hope her throat feels better very soon as she has such a great voice!).

Tamara Dey and I.

As the night went on, everyone received 3 tiny pastry foods, which tasted really good. After that, a man welcomed everyone to the Fiestagram exhibition. He firstly told us about the 3 phrases the contestants had to go through:
1st phase: To enter the Fiestagram and then Ford's judges chose the 8 contestants. Each image was focused on a different feature of the vehicle.
2nd phase: The contestants all had a chance to make eCards of the images they took of the new Ford Fiesta.
3rd phase: This is when I saw and met the 8 contestants that came to the meeting and after that, they all went on the "Instawalk".This is when the 8 contestants spent 24 hours driving in the new Ford Fiesta and used 24 themed hashtags on Twitter for this phase.

After this speech about the 3 phases, another name by the name if Gavin who is the Ford marketing manager, came up and spoke about the 8 contestants and showed the videos the contestants uploaded for the Fiestagram competition. For each contestant, there was a hashtag with their entry that appeared on the TV screen. Here was the list of all the winners with the hashtags:
Leigh - #Style
Jono - #Sound
Vicky - #Handsfree
Arthur - Sanctuary
Lee-Ann - #Strating
TN Tobeko - #clean
Reginald Alain - eCard winner.

To keep the anticipation going of who the official winner was for the new Ford Fiesta, we all firstly looked at the photo gallery of all the Instagram photos the 8 contestants took in phase 3.

Some pictures from the photo gallery.

Taken from the middle of the photo gallery room.

Taken from the middle of the photo gallery room.

After checking out the photo gallery, we all received plates to dish up our food. You received 3 types of salad and you also had a choice to choose between 3 meaty meals to go with your salads. Your choices were: Lasagna, a burger or a vegetarian lasagna - which was quite healthy. The Ford company really know how to look after the people at their events.

The food that was served and a cup of coffee that tasted delicious!

There was also a lot of laughter and the people who announced the 8 contestants were really hysterical, they made everyone laugh. After all the laughs and anticipation, the winner of the brand new Ford Fiesta was announced...and the winner was Reginald Alain! Everyone congratulated him, all smiles and claps, he couldn't believe himself that he won.

Reginald, the winner, in the middle of the 3 people.

Reginald with his winning picture.

Here are some details about the new Ford Fiesta: It has beautiful lines; It has a sensational look; The lights look similar to alien eyes, which I found very intriguing; The car also looked alive and ready to go!

The brand new Ford Fiesta.

Overall it was a lovely evening, I had  a great time and so did my Uncle. The atmosphere everyone had was positive and alive, as well as some hysterical moments. We were all very happy for Reginald Alain, who is now officially a proud owner of the new Ford Fiesta, he was very happy when he won this incredible car. I am sure everyone else had a great time to! More importantly, I thank you Ford for this great opportunity and Ford really knew how to look after their guests...thank you Ford!
To find out more about the new Ford Fiesta, you can check out their Facebook and Twitter pages:

Facebook: http://www.facebook.com/FordSouthAfrica?fref=ts
Twitter: https://twitter.com/FordSouthAfrica (@FordSouthAfrica)


Thanks to everyone who read my blog,
I really appreciate it!
Until next time!

Fiestagram

The new Ford Fiesta

Earlier this past week, I attended a meeting that had to do with a launch of the new Ford Fiesta.

The meeting was held in The Woodstock Exchange in Woodstock, Cape Town. This meeting was basically giving an overview of what the whole competition is all about. It was a lovely location where we all met. We had a breakfast buffet, which had tasty croissants and delicious health breakfast that consisted of muesli and yogurt topped with berries. Everyone that attended the meeting were very kind and introduced themselves to all the new people. There were more young adults at the meeting and all had cellphones with Instagram on it.

At the breakfast. We were served with delicious croissants and health breakfast.

The competition that is being held is called "Fiestagram". It is a competition that is a pre-launch for the new Ford Fiesta that is about to be launched. In the competition, there are 8 contestants that are chosen to compete against each other, one contestant that will be chosen will drive away in the new Ford Fiesta. I was told that the "Instawalk" after the meeting was phase 3 of the competition.

The contestants talking at the breakfast

The contestants had 24 hours to travel around in the new Ford Fiesta in order to get the "feel" of being in the car 24 hours (In the morning time, afternoon and night time, hence 24 hours). There were also 24 themes that had to do with the car that the contestants had to take pictures of. These pictures that were taken were uploaded on Instagram and Twitter and there was hashtags the contestants used on Twitter. An example would be "#Eco" which would show that the new Ford Fiesta is Eco-friendly, it has more power than a 1600 would and it has got great fuel consumption as well.

Everyone talking to each other, taking pictures for Instagram etc.

After everyone gathered for the meeting and ate breakfast, they then went on a "Instawalk" in the new Ford Fiesta and traveled around Cape Town.

The official launch and the winner of the new Ford Fiesta will be held on 20 February at The Woodstock Exchange. Before the official launch, the judges will first decide the winner with he best picture and then the brand manager, Tracey, will then reveal on this day the winner for the new Ford Fiesta.

At the meeting, I had the privilege to interview two members who are involved with the "Fiestagram" competition.
My first interview was with Ensly Dooms who deals with the social media for Ford.
Here are the questions and answers:
Question: What is the sequence for the Fiestagram competition?
Answer: For everyone into the new Ford Fiesta and travel to Camps Bay, Clifton, Muizenburg and Long street.
Q: Why do the contestants have 24 hours with the new Ford Fiesta?
A: There are different challenges for 24 hours. There are 24 themes and therefore, there must be 24 pictures for the competition and it is also to get the 24 hour lifestyle of the new Ford Fiesta.
Q: What will appeal to you the most about the pictures that are being taken by the contestants?
A: It must be visually appealing. What will the best capture of these 24 themes be and what is the best picture captured of the new Ford Fiesta.
Q: What date is the exhibition where you announce the winners?
A: 20 February 2013 at the Woodstock Exchange. All the pictures are taken as from 2 weeks before the exhibition. Judges decide who the winners are. The brand manager, Tracey Delate, will reveal who the winner is.
Q: Who is your target market for the new Ford Fiesta?
A: The youth. Somebody who is fun and who like super fast cars.

My second interview was with the brand manager, Tracey Delate:
Q: What will appeal to you the most about the pictures that are being taken by the contestants?
A: Must be visually appealing. The judges judge on numerous catagories. An example will be "#Kinectic" which will be the design of the car.
Q: Who is your target market for the new Ford Fiesta?
A: 25 years old and above. Somebody who is ambitious and driven.
Q: When did the Fiestagram start?
A: It started on the Ford South Africa Facebook page in October 2012.
Q: Where can you view all the pictures the contestants took for the 24 themes?
A: There will be a full gallery of the images of the Fiestagram at  the launch on 20 February 2013.

You can find out more about the Fiestagram on Ford's Facebook and Twitter page:
Facebook: http://www.facebook.com/FordSouthAfrica?fref=ts
Twitter: https://twitter.com/FordSouthAfrica (@FordSouthAfrica)
The hashtag to find all the pictures that were taken of the new Ford Fiesta is: #fiestagram24
Ford was one of the first brands to use Instagram in South Africa.

Thank you to everyone who read this blog,
It is much appreciated,
Thank you!