Superga editions launch in Cape Town

The Superga editions launch in Cape Town was launched on the 3rd of November 2012 at Canal Walk. The two artists who launched their Superga shoes were Locnville (Andrew and Brian Chaplin) and Freshleyground (Zolani Mahola, Kyla-Rose Smith, Julio Sigauque, Josh Hawks, Shaggy Sheepers, Simon Attwell and Peter Cohen). Both artists were at Canal Walk from 4pm - 6pm at Edgars and at the Superga store (4pm - 5pm at Edgars and 5pm - 6pm at Superga store). Here are what the Superga shoes look like:

Locnville Superga Edition Shoes

Freshlyground Superga Edition shoes

This day started out when I arrived at Canal Walk, meeting up with my friend, Erin. When I saw her arrive at Edgars, I could see her eyes were gleaming with excitement as this is the first time Erin would be meeting Locnville and also it will be our first time meeting Freshlyground. We both arrived pretty early as Erin just wanted to be there early in case there might have been a lot of people at Edgars already. To both of our surprises, there weren't many people. There was a table right next to the escalators with some chairs, which were for the artists to sit and sign merchandise.

It was getting closer to 4pm, so I had a chat with a lovely lady as we were waiting. She told me her son really wanted to meet Locnville as he was a very big fan and he also saw Locnville live at KDay...
I looked at Erin and her eyes were glued to who she was seeing in front of her, I turned to look and see Freshlyground, Locnville and Sarah-Jane Nicholson (Locnville's manager) coming down the escalators. All you can see in that moment was a crowd of people that came swarming in their masses, and I also saw people take out their cellphone's and camera's and started taking pictures after pictures. There was a path way where there was also a red carpet, this is where fans can have pictures taken with Locnville and Freshlyground. There wasn't much of a queue, you could just go to Locnville or Freshlyground and have a picture taken with them, but of cause it was one person at a time, unless you wanted a picture with your friends as well. As I made my through, I got the chance to meet Locnville again. They greeted me and I greeted back and got a picture with them. As I walked out of the area where the photo's were taken, there was a lady who works at Edgars that gave announcements over the microphone about the Superga shoe launch. She asked if she can interview me, I agreed to do so. She asked me what is my favourite song from Locnville and was I excited for this launch. I also received a lanyard from one of the members of Freshleyground, it was the last one left. I saw Zolani who is the lead singer from Freshleyground and chatted to her for a bit. I didn't chat to the artists so much at Edgars as there was just so many people around in a rush and wanting pictures with Freshlyground and Locnville. Erin and I made our way to the Superga store where earlier I had a massive blonde moment with one of the Superga shop assistants. I would rather not tell you what happened, but I was really embarrassed.

Erin with Zolani (left)
Crowd of people at the Superga editions launch (right)
(Both pictures are from the Superga Facebook page.)

Zolani and I (left)
Locnville and I (right)
(Both pictures are from the Superga Facebook page.)

Superga lanyard I received (left)
Me wearing the lanyard (right)

Anyway, Erin and I arrived at the Superga store, outside there were chairs and couches outside the store as well as two ladies selling Peroni beer. About 5 minutes later, I turned to see Freshlyground and Locnville making their way to the Superga store...along with a big crowd of people walking with them. 

Outside the Superga store (top)
Inside the Superga store (bottom)
(Both pictures are from the Superga Facebook page.)

Locnville and Freshleyground went inside the Superga store for some reason that I didn't know, but everyone went inside and crowded around Locnville and Freshleyground that I couldn't see any of them inside. I decided to go inside the Superga store and I could see so many people smiling and very happy. Erin and I yet again got another picture with Locnville and Freshlyground. I also got Locnville, Kyla-Rose and Zolani's signatures. I saw that Erin was just talking to Locnville as she is really a big fan! I did also have a chat with Sarah-Jane, who is a very lovely lady and she is super kind! Many of the villens (this is the name that Locnville gave to their fans) also spoke to Sarah and also took some pictures with her. To all villens, I have just one thing to say: Locnville's "James Dean" official music video will be releasing soon!

Locnville and I (left)
Locnville and Erin ( right)

Erin with Sarah-Jane Nicholson (left)
Me with Sarah-Jane Nicholson (right)

Erin speaking to Locnville (top)
Locnville signing for their fans (bottom)

I looked around to see that there were quite a few people purchasing Superga shoes. There are shoes for everyone in all sizes, for children and adults. After spending some time in the Superga store, I went outside to where all the couches were. The photographer who took the pictures of everyone at Edgars came outside as well and put some photos he printed onto the table for Locnville and Freshlyground to sign. Locnville, Zolani and Kyla-Rose from Freshlyground came outside (they made it out of the crowd!) where there was a table with all the photographs on, and they signed the photos for their fans.

Locnville Superga editions board on the table outside of the Superga store

Locnville and Freshlyground in the Superga launch

As they were signing the photos, some girls came around to where Locnville were sitting, and they asked them to sign their shoes (not Superga shoes, their own shoes). I must admit, the girls did go crazy for Locnville, but not so much as screaming and shouting is concerned...I would just say the girls were very happy to see Locnville and have photos taken with them. I can also say that it is always good to have a pen and a paper handy. Ha! I think I was asked about 6 or 7 times if I could lend my pen to people and tear a page or two out of my notebook for people.

Erin with Kyla-Rose and Zolani (top)
Freshlyground and Locnville signing photographs taken at Edgars (bottom)(Both pictures are from the Superga Facebook page.)

As Freshlyground left, Kyla-Rose handed out the Freshlyground  "Take me to the dance" album to random people, so then I said my goodbye's to Freshlyground. Locnville went inside the Superga store and Erin followed them inside, I waited outside the store for a while longer and then I went inside. Locnville also had to go, so that is where I said my goodbye's to them. I was going to interview Locnville about their Superga launch, but as they say "time fly's when you're having fun", so it was unfortunate, but there is always a next time. Freshlyground and Locnville left just before 6pm as they are very busy people.
This was the first time I have met Freshlyground, but this wasn't my first time meeting Locnville as I have met them before. Both artists are very kind people and are super nice!

Kyla-Rose Smith (vocals and violinist from Freshlyground) and I

Overall it was a fantastic editions launch I must say! This is the first time I have ever been to a shoe launch in my life. It was great to see Locnville again and to see Freshlyground for the very first time up close and personal. The fans response was absolutely phenomenal, I was very happy to see smiling faces and everyone having a good time! It is always nice to see positive attitudes from people.

I'd like to thank every single person for putting this Superga launch together, I thoroughly enjoyed this day and I hope everyone that came to the launch also had a great time as well! Thank you for a wonderful day out!

If you'd like to check out more about Superga shoes, 'like' them on Facebook and follow them on Twitter:
http://www.facebook.com/pages/Superga-SA/163242813726039?fref=ts
https://twitter.com/Supergashoes
You can also check out Superga official website:
http://www.superga.co.za/index.asp
You can also check out Locnville's and Freshlyground's official, Facebook and Twitter pages:
Locnville: http://locnville.com/
https://twitter.com/locnville
http://www.facebook.com/Locnville?fref=ts
Freshlyground: http://www.freshlyground.com/
https://twitter.com/FRESHLYGROUNDsa
http://www.facebook.com/freshlygroundsa?fref=ts

Thank you to everyone who read my blog!
I highly appreciate it!
Until next time!